Resume

– Skills –

  • PPC
  • SEO
  • Content Marketing
  • Creative Writing
  • Social Media Marketing
  • Public Speaking
  • MRI+ Research
  • Online Surveys
  • Focus Groups
  • Customer Service
  • Basecamp/Highrise/Asana
  • Salesforce
  • Excel/Google Sheets
  • PowerPoint
  • Adobe InDesign
  • Canva
  • Doodling

– Certifications –

Google AdWords

March 2016 – Present

Google Analytics

March 2016 – Present

– Awards –

2nd Place

AAF 10th District
National Student Advertising Competition
Team 149, Gravitas
April 2016

Golden Ticket

Research Now
Quarter 3 Company Conference
September 2015

Runner Up

Person Essay Contest
Mayborn Literary Nonfiction Conference
“If the Good Lord Lets Me in”
July 2014

100% Mystery Shop

Leasing Consultant Mystery Shop Report
Cottonwood Residential
Summer 2013

– Real World Work Experience –

(Say that three times fast.)

Freelance

Content Producer/Writer

August 2014 – Present

Research and brainstorm blog/article topics; discuss objectives with clients; create and maintain my own schedule; write blogs, articles, essays and website copy; writing voice ranges from colloquial to didactic; review and edit work before and after submitting to client; familiarity with Google Analytics and SEO for content marketing; updating and maintaining social media websites.

I have marketed for:
Papa Johns, SocialCentiv, SocialCompass, Aqualux Carpet Cleaning, Ashley Furniture Homestore, Fashion Home Furniture, 7 Eleven, Genghis Grill, Advanced Laser Center, Solace Counseling.

Achievement Center of Texas

Marketing Director

May 2017 – Present

Web development; web design; content marketing; blogging; article writing; social media marketing; photography; online surveys; focus groups; email marketing; PPC; Google advertising; Google Analytics; presentations; grant writing; team management; project management.

TENSCORES

Content Creator

July 2016 – Present

Write articles about PPC strategy in a conversational tone; research for articles and use personal experience with AdWords to flesh out the story; work with co-founder to edit and improve the piece; create illustrations for articles; promote articles on social media; submit them to be published on various industry-related websites and magazines.

LeadAmigo

Account Manager

April 2016 – Present

Set up new accounts; set up call tracking through LeadAmigo dashboard; create landing page with Instapage; edit logos in Photoshop; create DNS zones in MediaTemple; set up click tracking through PPCSecure; use Google AdWords and AdWords Editor to create new PPC accounts; create new campaigns; write ad copy; monitor progress of ads over time; edit ads accordingly.

Strategic Growth Analyst

January 2016 – April 2016

Create, edit and analyze PPC ads; optimize existing content; creation and publication of new content, including web copy, landing page copy, blogs, articles and white papers; management of off-site content creation for link building purposes; research keywords; write Meta-tags, Meta-titles and Meta-descriptions (Meta-data); search engine marketing; attend conferences such as SM Dallas, DFW SEM and APIs & IPAs; research industry-related content; brainstorm blog topics and ideas for other content.

Research Now

Marketing Events Assistant

August 2015 – January 2016

Track CPL and ROI for marketing events, conferences and campaigns; create and maintain spending reports in Excel; purchase online and print ad space; provide creative and strategic input toward ads and marketing campaigns; distribute incoming leads to BU Leaders and different sales teams using Salesforce; create new projects in Basecamp using a creative brief; assist in writing posts for social media; write and edit landing page copy in Pardot; track landing page and email stats in Pardot and report patterns in Basecamp; complete various administrative tasks.

Marketing Intern

April 2015 – August 2015

Research information for company and team-building events; contact and maintain rapport with vendors; mail packages; manage Marketing Team accounting; spearhead Marketing Team Book Club; manage and order client gifts; concatenate, delimit and perform VLOOKUP in Excel; order brochures; review statistics for email campaigns in Pardot and report stats and analysis in Basecamp; write some social media posts and aid Social Media Manager; work closely with team Event Manager and Marketing Coordinator; perform miscellaneous administrative tasks; maintain an organized environment.

SocialCentiv

(Previously known as HipLogiq)

Summer Intern

May 2014 – August 2014

Wrote and edited eBook; wrote blogs and landing page copy; updated social media; published blogs in WordPress; edited blogs and copy with Proofreading Pal; reviewed written work of peers; brainstormed blog topics.

Cottonwood Residential

(Previously known as Cottonwood Capital)

Leasing Consultant

October 2010 – November 2013

Wrote copy for fliers and monthly newsletters; edited emails and resident notices; maintained social media such as Craigslist, Facebook, and Twitter; typed apartment leases and other legal documents; managed schedule for special events; used Lexis Nexis to verify applicant credit history; filed paperwork and maintained organized environment.

– Extracurricular Involvement –

American Advertising Federation (AAF)

VP of Digital

UNT Ad Club
Fall 2016 – Spring 2017

Redesign UNT Ad Club website; write weekly blogs; schedule and post for all social media channels; moderate Twitter discussions during meetings; represent UNT Ad Club at student events such as Freshmen Orientation, etc.

National Student Advertising Competition (NSAC)

Account Planner + Presenter

UNT Ad Team, Gravitas
Fall 2015 – Spring 2016

I am Snapple: draft and edit questions for online surveys based on knowledge of the case study provided by the client; launch and monitor results for online surveys; promote surveys; assist in customer intercepts; draft and edit questions for focus groups; host, moderate and take notes for focus groups; collect data from surveys, intercepts and focus groups in a research analysis; write the creative brief; ensure that creative work (including taglines, social media content, promotions, etc.) stays on strategy and aligns with the positioning statement and brand personality.

– Education –

University of North Texas

Social Science + Journalism
Peace Corps Prep Certificate
2013 – 2017
GPA: 3.17

Collin County Community College

Core Complete 2013
GPA: 3.25

– Service –

Reading Partners

Volunteer Tutor
2016 – Present

Unity for Humanity

Secretary
2017

Art Conspiracy

Tech Volunteer
2014 – 2015

Human Rights Campaign (HRC)

Volunteer & Member
2013 – 2015

Deep Ellum Arts Festival

Volunteer
2013 – 2014